About Swimprove

Swimprove embodies a singular vision: to elevate the swimming capabilities of individuals at all levels, with a special focus on competitive swimmers. This initiative finds its roots in the experiences of Vlad Morozov, a seasoned competitor who, through his global training and competition journey, identified a critical gap in the swimming coaching framework. He observed a glaring lack of personalized technical guidance for swimmers across various stages—be it age group, collegiate, or professional athletes. The prevalent model often sees swim teams grappling with high coach-to-swimmer ratios, compelling athletes to navigate their improvement journey largely on their own. While this self-driven approach has propelled some teams and swimmers to remarkable success, it inadvertently overlooks the nuanced needs of every individual swimmer.

Recognizing this void, Swimprove emerged as a beacon for those seeking a more tailored improvement path, utilizing the distinctive Swimprove Method. This method is constantly evolving, simplifying swimming techniques, recovery processes, and concepts into digestible elements for efficient learning. Originating from two decades of competitive swimming experience, this method mirrors the strategies employed by professional athletes. Its primary aim is to demystify advanced concepts, making them accessible and applicable for learners at all levels.
Whether a child is learning a new stroke or an adult is using swimming as a retreat from everyday life, we possess the necessary tools to guide you.

A significant aspect of the Swimprove Method involves learning outside the water to deepen understanding of water dynamics, enhance coordination, and practice mindfulness through meditation exercises. This approach broadens the swimmer's comprehension of how to move efficiently in the water by integrating dry-land exercises, theoretical knowledge, and visualization/meditation into the training regimen. In addition to serving competitive swimmers, the Swimprove Method is tailored for beginners, emphasizing safety as the foremost priority and gradually progressing towards swimming with effortless precision. This inclusive approach ensures a solid foundation for all swimmers, nurturing confidence and skill development from the ground up.

Our offerings are diverse and designed to cater to the unique needs of each swimmer. From one-on-one lessons that offer personalized attention to swim clinics that address specific techniques, semi-private training for focused yet collaborative learning, swim workouts that challenge and build endurance, to online courses that bring professional insights into your home—Swimprove is your comprehensive companion in your quest for swimming excellence.

At the heart of Swimprove's philosophy are two decades of global professional racing and training experience, underpinned by insights and methodologies gleaned from some of the world’s foremost swimming coaches. This rich foundation not only informs our approach to swim training but also ensures that every program we offer is rooted in proven strategies that have propelled swimmers to the apex of competitive swimming.


Swimprove isn't just about swimming faster or better; it's about unlocking potential and connecting with swimming in a way that shapes character beyond the pool. We offer top-notch training for swimmers at all levels, encouraging growth beyond just physical skills. Moving past the usual team training, Swimprove aims to provide a welcoming space for swimmers to grow, improve, and exceed their limits in the water and beyond.

While Swimprove is currently in its developmental stages as a business, the depth of knowledge and experience of our coaches and assistants should not be underestimated. We are diligently working to broaden the opportunities available to swimmers with more locations, swim clinics, venturing into new possibilities and enhancing the content of our core services. We're committed to the swimming community and water safety, but we're also pushing for innovation in swimming as a sport. By embracing new technologies and training methods, we aim to revolutionize the sport and inspire the next generation of swimmers to achieve greatness.

Coming in 2024:

  • Swimprove Online School video curriculum for swimmers.

  • Swimprove Method curriculum for coaches.

  • A range of swimming workouts for active athletes.